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2012 sales rise 7.2% to $7.8 billion.
March 5, 2013
By: TOM BRANNA
Editor
It was a good year for Beiersdorf AG for 2012. Group sales climbed 7.2% to $7.77 billion (6.04 billion euros). Operating profit rose 13.8% to $944.9 million (735 million euros). According to the company, innovations within the Nivea brand are driving sales. Nivea brand saw growth of 6.4 % worldwide, particularly with Nivea Deo, Nivea Body and Nivea Shower.Eucerin’s revenues increased 6.6%, while luxury line La Prairie’s sales rose 6.1% with the rollout of the Caviar Collection. Sales f...
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